Rules Regarding Affiliate Communications and Promotion

The following rules apply to any press release or other communication that you may want to issue in connection with your participation in the Resort Records Affiliate Program, as well as to any other promotion of your site.

Press Releases and Other Communications (Including All Communications on Your Web Site or Via Other Media)

  1. Any communication must accurately identify that you are participating in the "Resort Records Affiliate Program."
  2. Any communication must clearly and accurately describe the nature of your participation in the Resort Records Affiliate Program: your communication must not create confusion or misrepresent the nature of your or any other participant's participation in the Resort Records Affiliate Program.

    You may, without our prior consent, say the following in any communication: that you have become a Resort Records Affiliate, and/or that you have joined or become a member of the Resort Records Affiliate Program.

    You must obtain our prior written consent to use any other description of your participation in the Resort Records Affiliate Program or of the program itself, which we may give or withhold at our sole discretion. If you seek such consent, please submit the entirety of your proposed press release to us by email at affiliates@resortrecords.com for review.

    Note that in seeking such consent, we will not approve, and you may never in any event issue, any communication which, in the context of describing the Resort Records Affiliate Program or your relationship with such program or Resort Records:

    • Uses any of the following words: "network," "partnership," "reseller," "alliance," or "relationship agreement," or any other words which may lead one to confuse the Resort Records Affiliate Program with any other selling initiatives or which could otherwise be misleading;
    • States that Resort Records (or any of Resort Records' affiliated companies) will be selling or promoting your products or services, or that there will be any linking from the Resort Records site (or any of Resort Records' affiliated companies' sites) to your site; or
    • Otherwise misrepresents, embellishes, or aggrandizes the business terms of the Resort Records Affiliate Program or your or your sites' relationship with Resort Records or any of its affiliated companies.
    INACCURATE OR MISLEADING CONTENT IN PRESS RELEASES OR OTHER COMMUNICATIONS MAY BE MATERIALLY MISLEADING UNDER UNITED STATES SECURITIES LAWS AND THE RULES AND REGULATIONS OF THE SECURITIES AND EXCHANGE COMMISSION. ACCORDINGLY, RESORT RECORDS MAY COOPERATE WITH OR NOTIFY THE SECURITIES AND EXCHANGE COMMISSION OF INACCURATE OR MISLEADING CONTENT IN PRESS RELEASES PERTAINING TO RESORT RECORDS AFFILIATE RELATIONSHIPS.
  3. You may not use in any press release any Resort Records "background" or "safe harbor" language, or any quotes from any of Resort Records' or its affiliated companies' executives or representatives, whether appearing in any other press release or other communication or documentation.
Other Web Site Promotion

  1. To protect the integrity of the reputation of Resort Records Affiliates as well as the Resort Records brand name, you may not promote your site via certain forms of indiscriminate advertising, commonly referred to as "spamming." Accordingly, you may not promote your site via unsolicited commercial e-mail (UCE), postings to non-commercial newsgroups, or cross-postings to multiple newsgroups at once. In addition, you may not promote your site in any way that effectively conceals or misrepresents your identity, domain name, or return e-mail address.
  2. Notwithstanding the foregoing, you may promote your site via mailings to recipients who are already customers or subscribers to your site's services, provided that the recipients have the option to remove themselves from future mailings. Further, you may promote your site via newsgroup postings to newsgroups that specifically welcome commercial messages (when in doubt, consult the newsgroup FAQ or moderators to be sure that such a message is acceptable in that newsgroup).
  3. In all promotion, you must clearly represent yourself and your site as entities independent from Resort Records, Resort Records' affiliated companies, the Resort Records site, and any of Resort Records' affiliated companies' Web sites.
  4. Generally, in any forum or media, you must honor the advertising practices and restrictions that are commonly considered acceptable by its readers.

Resort Records Inc., reserves the right at its sole discretion to modify the foregoing rules at any time and from time to time. Resort Records Inc., reserves the right to take action against any person or entity that does not conform to these rules.



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All Rights Reserved.