Lake Tahoe, November 20, 1997: Musical artist Rigel 7 receives a sixth award for Internet design excellence and rockets "The Dance Planets" techno music from absolute anonymity to global attraction in three weeks. Resort Records Inc. president & CEO, Dave Delbridge (alias "Rigel 7") credits "elaborate nonsense" for success with Internet audiences. With over 2000 visitors per day, their strategy appears to be working.
Promoting Music on the Internet: Resort Records takes their nonsense very seriously. Company research of Internet habits revealed "silliness" to be a top attraction for Internet surfers, second only to pornography. Rigel 7 paints their stylish reverence for retro science-fiction, a la Star Trek & X-Files, onto popular Internet distractions musical greeting cards; a Star Trek trivia quiz; and random techno band name generator. Statistics verify that visitors come for the fun, but are then unwittingly exposed to Rigels music. Many become instant fans.
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and thats why we dig Rigel 7. You can kick back with some electronica, groove on the eye candy, and mess around with the Trekno Quiz." - Yahoo.
The Rigel 7 web site is available on the Internet at www.resortrex.com/rigel7/.
Company Backgrounder: Resort Records Inc. is an independent music recording label based in Lake Tahoe, Nevada. The company employs digital technologies to produce, promote and distribute music worldwide. Company co-founder Dave Delbridge is a certified Microsoft networking products specialist. Wife, Linda Delbridge is an 18-year veteran of IBM Corp. Together, they operate all functions of their "indie" music label from home including digital recording studio and Internet servers.
